Blend
Working with my designers and marketing on a new campaign
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PrOJECT
Client
Category
Campaign
Team
• Dawn O'Shea \ Manager Brand Design (Director)
• 2 Brand Designers
• Product Marketer
• Marketing Lead
Project URL
Text LinkConsumer Banking Campaign
Collaborated closely with the marketing team and leadership to create a targeted campaign aimed at generating high-quality top-of-funnel leads for our Consumer Banking platform. The goal was to engage specific accounts most likely to drive significant interest.
My team delivered the following assets for the campaign:
- Video mailer wrap
- Animated video for the mailer
- Display ads
- Webinar collateral
Campaign Impact:
- 85% Engagement Rate with targeted contacts
- 23 Opportunities Created as a result of the campaign
