Commonwealth Financial Network

Concepting and designing direct mail to support recruiting efforts

CFN image

Client

Category

Direct Mail

Team

• Dawn O'Shea / Associate Creative Director (Design)
• Associate Creative Director (Copy)

Project URL

Text Link

Dimensional direct mailers designed to stand out above competitors

During my time in the marketing department at Commonwealth Financial Network, I supported a variety of marketing campaigns, including display ads, direct mailers, brochures, and event materials. One standout project involved designing dimensional direct mailers aimed at differentiating the brand from competitors.

I worked closely with a copywriter to conceptualize, design, and manage production with multiple vendors. One of our mailers, featuring a catcher's mitt with a baseball on the turf, won the prestigious Midas Award for Excellence in Financial Advertising.